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This web site braintanbuffalo.com had the following in the site, "Wrap yourself in the splendor of a genuine brain tanned buffalo." Our analyzers saw that the webpage stated " Robe Tanned by the same process Native Americans have used for." The Website also said " Centuries, these robes are hand tanned using only natural oils and. This avoids the harsh and often toxic chemicals used. These robes are soft, supple, and durable,. With a price comparable to a commercially tanned robe. Each robe is individually tanned with an emphasis on quality. Produce buffalo rawhide and rawhide products, such as drums,." The website's header had buffalo robes as the most important optimized keyword. It is followed by braintanned leather, braintan, and brain tanned leather which isn't as highly ranked as buffalo robes. The next words braintanbuffalo.com used was hoopdrums. rawhide was included but could not be seen by web engines.